How to Start a LinkedIn Newsletter (And Get Subscribers)

LinkedIn newsletters are one of the most underused features on the platform. Unlike regular posts that disappear in the feed, newsletters build a subscriber base that gets notified every time you publish.

Why Start a Newsletter?

• Subscribers get email notifications — guaranteed delivery
• LinkedIn promotes newsletters in the algorithm
• It builds authority in your niche
• Subscribers are more engaged than regular followers

How to Start

1. Go to your LinkedIn homepage
2. Click "Write an article"
3. Select "Create a newsletter"
4. Name it and add a description
5. Publish your first issue

Newsletter Best Practices

• Publish on a consistent schedule (weekly or biweekly)
• Keep it focused on one topic per issue
• Use formatting to make it scannable — bold headers, bullet points
• Include a personal story or insight
• End with a question to drive comments

Format Your Newsletter with Link-Polish

Use Link-Polish to format your newsletter text. Bold key points, use bullet lists, and add special characters. A well-formatted newsletter keeps readers engaged and coming back for more.