15 LinkedIn Headline Formulas That Get Clicks

Your LinkedIn headline is the most important 220 characters on your profile. It shows up in search results, connection requests, and every comment you leave.

A great headline makes people click. A boring one makes them scroll past.

15 Headline Formulas

1. The Role + Value

"Marketing Director | Helping B2B Companies 3x Their Pipeline"

2. The Achievement

"Grew 5 startups from $0 to $10M ARR | VP of Sales"

3. The Question

"Struggling with LinkedIn content? I can help →"

4. The Contrarian

"I don't believe in work-life balance (here's why)"

5. The List

"5x Founder | 3x Author | 1x Terrible Golfer"

6. The Mission

"On a mission to make remote work actually work"

7. The Social Proof

"Featured in Forbes & TechCrunch | Building the future of AI"

8-15. More Formulas

"[Role] who [unique approach] | [Result]" — "I help [audience] go from [before] to [after]" — "[Number] years in [industry], here's what I've learned" — and more.

Format Your Headline

Use Link-Polish to add special characters, arrows (→, ▸), or pipe separators (|) to your headline. These visual elements make your headline stand out in search results.

Pro Tips

• Don't just put your job title — add value
• Use keywords people search for
• Front-load the most important info
• Update it every few months