How to Create LinkedIn Carousel Posts (Step by Step)

Carousel posts on LinkedIn are engagement machines. They get 3x more reach than regular text posts and 2x more than image posts. Here's how to create them.

What Are LinkedIn Carousels?

Carousels are document posts — you upload a PDF and LinkedIn displays it as swipeable slides. Each slide is a page of your PDF.

How to Create a Carousel

1. Create your slides (I use Canva or Google Slides)
2. Export as PDF
3. On LinkedIn, click "Start a post"
4. Click the document icon (📄)
5. Upload your PDF
6. Add a caption and post

What Makes a Good Carousel

• Hook slide: Bold title that stops the scroll
• One idea per slide: Don't cram too much
• Consistent design: Same colors, fonts, style
• End with CTA: "Follow for more" or "Save this post"

Carousel Ideas That Work

• "X tips in Y minutes" format
• Before/after transformations
• Step-by-step tutorials
• Data visualizations
• Checklists and frameworks

Pro Tip: Use Link-Polish for Your Caption

Your carousel caption is just as important as the slides. Use Link-Polish to format your caption with bold hooks, bullet points, and emojis. A great caption + great carousel = viral potential.