How to Write a LinkedIn About Section (With Examples)

Your LinkedIn About section is your personal pitch. It's where you tell your story, show your expertise, and convince people to connect with you.

The Structure That Works

1. Hook (first 3 lines): What do you do and why should they care?
2. Story: How did you get here? What drives you?
3. Value: What can you do for them?
4. CTA: What should they do next?

Example

I help startups go from $0 to $1M in revenue.

Over the past 8 years, I've worked with 50+ startups across SaaS, fintech, and e-commerce. My approach is simple: focus on the customer, not the product.

Currently building [Company] | Previously at [Company]

📩 DM me if you're scaling your first sales team

Format It Right

Use Link-Polish to add bold headers, line breaks, and bullet points to your About section. A well-formatted About section gets 5x more profile views than a wall of text.